This paper seeks to outline and assess the media portrayal of Indian nationals and People of Indian Origin (PIOs) in Portugal. The press material analyzed, which consists of press reports and published news articles, are derived from six national newspapers and the national news agency, the press sections of the biggest public broadcasting organization and a major radio station. In keeping with what is reflected in this material, there is a distinct emphasis on media reports focusing primarily on business ties and investment opportunities between India and Portugal, crimes committed by Indian nationals or PIOs, Indian cultural influences and events, as well as integration initiatives for Indian immigrants, particularly those of a linguistic nature. There are also brief sections regarding the labour market insertion of Indian nationals or PIOs, religion and education. Furthermore, given Portugalﾒs historical ties with Goa and its colonial link, there is a special focus on the Goan community resident in Portugal, the enduring ﾑLuso-Goanﾒ link and the Portuguese influence on Goan culture and vice versa.