Segmentation Challenges Posed by ‘Transnationals' in Mobile Marketing

Book Chapter

Original Resource

Authors	Ibrahim Sirkeci, Richard Mannix
Year	2010
Book Title	Handbook of Research on Mobile Marketing Management

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Ibrahim Sirkeci

https://sirkeci.uk

Bringing migration research under one roof.

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This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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