Segmentation Challenges Posed by ‘Transnationals’ in Mobile Marketing

Taxonomy Associations

Migration processes

• Migration forms

  • Refugees
  • High-skilled migration
  • Transnational migration

Migration consequences (for migrants, sending and receiving countries)

• Socio-cultural consequences

  • Cultural identity and belonging
  • Diasporas and transnational communities

• Socio-economic consequences

  • Migrant businesses and entrepreneurship

Methods

• Qualitative research

  • Other

Geographies

• Scope

  • Global
  • International
  • National