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Examining the role of cross-cultural factors in the international market on customer engagement and purchase intention

Journal Article

Original Resource

Authors Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis
Year 2022
Language English
Citations (WoS) 9

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CrossMigration

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This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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