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CAN CUSTOMER BASED BRAND EQUITY HELP DESTINATIONS TO STAY IN RACE? AN EMPIRICAL STUDY OF KASHMIR VALLEY

Journal Article

Original Resource

Authors Anish Yousaf, Insha Amin
Year 2017
Language English
Journal Name TOURISM AND HOSPITALITY MANAGEMENT-CROATIA

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CrossMigration

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This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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