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A cross-cultural study of purchase intention of sponsored products based on American and Korean spectators of the 2010 FIFA World Cup South Africa

Journal Article

Original Resource

Authors Kevin K. Byon, Soonhwan Lee, Thomas A. Baker
Year 2014
Language English

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Methods
Geographies
CrossMigration

Bringing migration research under one roof.

Funded by Led by

This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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