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The Influence of a TV Drama on Visitors' Perception: A Cross-Cultural Study

Journal Article

Original Resource

Authors Samuel Seongseop Kim, Jerome Agrusa, Kaye Chon
Year 2014
Language English
Journal Name JOURNAL OF TRAVEL & TOURISM MARKETING

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CrossMigration

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This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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