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The Impact of Moral Emotions on Cause-Related Marketing Campaigns: A Cross-Cultural Examination

Journal Article

Original Resource

Authors Jae-Eun Kim, Kim K. P. Johnson
Year 2013
Journal Name JOURNAL OF BUSINESS ETHICS

Taxonomy Associations

Migration processes
Methods
CrossMigration

Bringing migration research under one roof.

Funded by Led by

This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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