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Managing behavioral intentions in diverse cultural environments: an investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food customers

Journal Article

Original Resource

Authors Michael K. Brady, Christopher J. Robertson, J.Joseph Cronin
Year 2001
Journal Name Journal of International Management

Taxonomy Associations

Methods
Geographies
CrossMigration

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This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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