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Managing behavioral intentions in diverse cultural environments: an investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food customers
Journal Article
Original Resource
Authors
Michael K. Brady, Christopher J. Robertson, J.Joseph Cronin
Year
2001
Language
English
Journal Name
Journal of International Management
Taxonomy Associations
Methods
Other
Agent-based modeling
Geographies
Scope
Continental
International
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