Examining the Impact of eWOM-Triggered Customer-to-Customer Interactions on Travelers' Repurchase and Social Media Engagement

Journal Article

Original Resource

Authors	Ernest Emeka Izogo, Mercy Mpinganjira, Heikki Karjaluoto, ...
Year	2021
Language	English
Citations (WoS)	21

Taxonomy Associations

Migration governance

Governance actors
- Knowledge producers and providers

Methods

Qualitative research
- Online ethnography
- Other

Bringing migration research under one roof.

Funded by Led by

This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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Examining the Impact of eWOM-Triggered Customer-to-Customer Interactions on Travelers' Repurchase and Social Media Engagement

Journal Article

Original Resource

Taxonomy Associations

Migration governance

Governance actors

Methods

Qualitative research

Bringing migration research under one roof.