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Examining the Effects of Advertisement Setting and Actor Race on African Americans' Intentions to Consume Baseball

Journal Article

Authors Brandon Brown, Gregg Bennett, Khalid Ballouli
Year 2016
Language English
Journal Name SPORT MARKETING QUARTERLY

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CrossMigration

Bringing migration research under one roof.

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This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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