Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Journal Article
| Authors | Haemoon Oh, Cathy H. C. Hsu |
| Year | 2014 |
| Language | English |
| Journal Name | International Journal of Hospitality Management |
Taxonomy Associations
Migration consequences (for migrants, sending and receiving countries)
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Socio-cultural consequences
Methods
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Other
Geographies
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Scope