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The severity of a sports-related accident and sponsorship effects: focusing on the fear appeal theory

Journal Article

Original Resource

Authors Sanghak Lee, Young Ik Suh
Year 2020
Language English
Journal Name INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
Citations (WoS) 3

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This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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