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The relationships of brand experience, sports event image and loyalty Case of Jeju International Ultramarathon Race

Journal Article

Original Resource

Authors V. G. Girish, Choong-Ki Lee
Year 2019
Journal Name INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP

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This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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