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The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers

Journal Article

Original Resource

Authors Hung Jen Su, Yu-An Huang, Glen Brodowsky, ...
Year 2011
Journal Name TOURISM MANAGEMENT

Taxonomy Associations

Methods
CrossMigration

Bringing migration research under one roof.

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This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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