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THE EFFECT OF TECHNOLOGY READINESS ON CUSTOMERS' ATTITUDES TOWARD SELF-SERVICE TECHNOLOGY AND ITS ADOPTION; THE EMPIRICAL STUDY OF US AIRLINE SELF-SERVICE CHECK-IN KIOSKS

Journal Article

Original Resource

Authors Woojin Lee, Cassandra Castellanos, H. S. Chris Choi
Year 2012
Language English
Journal Name JOURNAL OF TRAVEL & TOURISM MARKETING

Taxonomy Associations

Methods
CrossMigration

Bringing migration research under one roof.

Funded by Led by

This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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