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Message Sidedness Effects in Advertising: The Role of Yin-Yang Balancing Theory

Journal Article

Original Resource

Authors Myriam Ertz, Myung-Soo Jo, Fahri Karakas, ...
Year 2021
Language English
Citations (WoS) 7

Taxonomy Associations

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CrossMigration

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This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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