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Is It My Luck or Loyalty? The Role of Culture on Customer Preferences for Loyalty Reward Types

Journal Article

Original Resource

Authors YooHee Hwang, Anna S. Mattila
Year 2018
Language English
Journal Name JOURNAL OF TRAVEL RESEARCH

Taxonomy Associations

Methods
CrossMigration

Bringing migration research under one roof.

Funded by Led by

This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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