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Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations: a cross-cultural study

Journal Article

Original Resource

Authors Umair Akram, Rambabu Lavuri, Muhammad Bilal, ...
Year 2024
Language English
Citations (WoS) 5

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CrossMigration

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This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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