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Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study

Journal Article

Authors Andrey G. Mikhailitchenko, Dennis H. Tootelian, Galina N. Mikhailitchenko
Year 2012
Language English
Journal Name INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP

Taxonomy Associations

Methods
CrossMigration

Bringing migration research under one roof.

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This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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