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UGC involvement, motivation and personality: Comparison between China and Spain

Journal Article

Original Resource

Authors M. Rosario Gonzalez-Rodriguez, Fevzi Okumus, Anil Bilgihan, ...
Year 2021
Journal Name JOURNAL OF DESTINATION MARKETING & MANAGEMENT

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CrossMigration

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This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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