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Integrating intrinsic motivation into the relationship between product design and brand attachment: a cross-cultural investigation based on self-determination theory
Journal Article
Original Resource
Authors
Faheem Gul Gilal, Jian Zhang, Rukhsana Gul Gilal, ...
Year
2020
Language
English
Journal Name
European J. of International Management
53
CITATIONS
53
Total citations
26
Recent citations
15
Field Citation Ratio
n/a
Relative Citation Ratio
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