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Examining the role of cross-cultural factors in the international market on customer engagement and purchase intention
Journal Article
Original Resource
Authors
Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis
Year
2022
Language
English
Journal Name
Journal of International Management
Citations (WoS)
9
Taxonomy Associations
Methods
Other
Agent-based modeling
Qualitative research
Other
Geographies
Scope
Continental
International
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