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Consequences of xenocentrism and ethnocentrism on brand image of Starbucks: moderating effects of national culture and perceived brand globalness between Colombia and Spain

Journal Article

Original Resource

Authors Jose Andres Areiza-Padilla, Amparo Cervera-Taulet
Year 2023
Language English
Journal Name Cross Cultural & Strategic Management

Taxonomy Associations

Methods
Geographies
CrossMigration

Bringing migration research under one roof.

Funded by Led by

This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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