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A synthesized retail brand personality framework: a cross-cultural study of Taiwan and the United States

Journal Article

Original Resource

Authors Ya-Hui Kuo, Pei-Chiang Wu, Sun Young Ahn
Year 2022
Language English
Journal Name Cross Cultural & Strategic Management

Taxonomy Associations

Methods
Geographies
CrossMigration

Bringing migration research under one roof.

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This project was made possible thanks to funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement Ares(2017) 5627812-77012.

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